Dover Street Market (2018)identity system, print, installation
Dover Street Market is a multibrand retail store founded and curated by Rei Kawakubo. The identity is inspired by the flagship store window in London that essentially becomes a container for different locations and also creates a modular typeface. This simple yet adaptive logo would serve the complex personality of the store without losing its identity.
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animated logoA modular logo system that could be applied to different store locations.
dsm window displayA modular typeface inspired by the London flagship store, the city where DSM first established their brand.
A booklet containing brief information about Dover Street Market and the brands.
Poster series.
environmental graphics.
website frames.
installationa life-size window taking the viewers to experience different locations at the same time.
instructor Brad Bartlett / special thanks Yuma Naito, Clint Disharoon, Miles Mazzie, Ivan Cruz, Alpha Lung / photo credit Taylor Luo
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