Dover Street Market (2018)
identity system, print, installation
Dover Street Market is a multibrand retail store founded and curated by Rei Kawakubo. The identity is inspired by the flagship store window in London that essentially becomes a container for different locations and also creates a modular typeface. This simple yet adaptive logo would serve the complex personality of the store without losing its identity.
A modular logo system that could be applied to different store locations.
dsm window display
A modular typeface inspired by the London flagship store, the city where DSM first established their brand.
A booklet containing brief information about Dover Street Market and the brands.
a life-size window taking the viewers to experience different locations at the same time.
instructor Brad Bartlett / special thanks Yuma Naito, Clint Disharoon, Miles Mazzie, Ivan Cruz, Alpha Lung / photo credit Taylor Luo
back to top